NNTC 2027
Marketing Partnership
Prepared For
Lessiter Media
No-Till Farmer · NNTC
Prepared By
Natalie Sorge
Chief Marketing Officer, NPS Media Group
Date
June 16, 2026
Valid for 30 days
A trusted brand, amplified.
Lessiter Media has built one of the most trusted brands in American agriculture. The National No-Till Conference is a flagship event that convenes the nation's top no-till farmers and agribusiness professionals each January — and it has earned that reputation through decades of editorial authority and a community that doesn't just attend; it comes back year after year. That foundation is powerful, and it's exactly the kind of brand equity that a focused, well-executed marketing program can turn into measurable subscriber and attendance growth.
NPS Media Group will serve as Lessiter Media's dedicated marketing partner from July 1, 2026 through January 15, 2027 — taking full ownership of the NNTC 2027 marketing push across email, paid media, SMS, telemarketing, and order page optimization. We bring deep direct-response publishing expertise and a hands-on approach: we don't just advise, we build, write, deploy, and optimize. Our team will take complete ownership of the Omeda email program, developing a deployment calendar and executing approximately 90 prospect emails with all setup, design, copywriting, and deployment handled by NPS.
This engagement is built around a single north star — converting prospects into paid subscribers and NNTC 2027 registrants. Every channel and tactic in this program feeds that goal. We will develop an integrated campaign calendar aligned with Lessiter's existing Omeda schedule, manage every creative touchpoint, and optimize for conversion at every stage of the funnel. The result is a fully managed marketing operation that maximizes every dollar and every send leading up to January.
What we're building toward.
- 01
Drive paid subscription growth for No-Till Farmer and related Lessiter publications
- 02
Increase registration and attendance for NNTC 2027
- 03
Take full ownership of the Omeda email marketing program, deploying approximately 90 prospect emails July through January — including all setup, design, copywriting, and deployment
- 04
Develop a cohesive multi-channel campaign strategy across email, paid media, SMS, and telemarketing
- 05
Optimize order pages in Omeda to improve conversion rates, upsells, and cross-sells
- 06
Expand audience reach through targeted list acquisition and management
A full-stack marketing operation.
Strategic Oversight & Consulting
- Industry insight and best practices for B2B publishing and event marketing
- Performance-driven recommendations tailored to NNTC audience development
- Vendor evaluation and support (telemarketing, fulfillment, digital)
- Coordinated offer strategy across email, digital, and traditional channels
- Cross-functional consulting across operations and technology
Email Marketing Management
- Full takeover of Lessiter's Omeda email program — all setup, design, copywriting, and deployment
- Develop and execute a deployment calendar for approximately 90 prospect emails (July–January)
- Email journeys and one-off sends for event promotion, subscription acquisition, and registration conversion
- Template design for improved visual appeal and performance
- A/B testing and reporting: open rates, CTR, and conversions
- Post-event surveys and follow-up email sequences
Order Page Development & Optimization
- Build and optimize order pages in Omeda with conversion-focused design and copy
- Promo code setup for campaign-level attribution tracking
- Configure upsells, cross-sells, and bundle opportunities
- Enable guest registration pathways
- Ongoing optimization based on live conversion data
SMS Campaigns
- Targeted list preparation for engaged segments
- Short-form message creation with clear, event-driven CTAs
- Compliance management for opt-ins, opt-outs, and carrier requirements
- Optimized send cadence and A/B testing of copy and timing
- Cross-channel integration with email and event promotions
- Real-time performance tracking and optimization
Paid Media Campaign Management
- Platforms: Meta (Facebook/Instagram) and Google Ads
- Objectives: Event registration, subscription growth, audience expansion
- Audience targeting: custom segments, lookalike audiences, retargeting
- Full creative buildout — all ad copy, design, and assets handled by NPS
- End-to-end campaign management and ongoing optimization
- Regular performance reporting: engagement, reach, conversions
Telemarketing Efforts
- Vendor management and rate negotiation
- Script development and continuous optimization
- A/B testing of scripts, call times, and audience segments
- Audience targeting and list hygiene management
- Post-campaign reporting with conversion data and ROI metrics
List Management & Brokerage
(billed separately)
- Audience expansion via association, directory, and niche list acquisition
- List research and segmentation: demographic and behavioral targeting
- Execution: purchase/rent lists and manage deployment
Where the audience lives.
Meta · Facebook & Instagram
- Event registration campaigns targeting no-till and regenerative agriculture audiences
- Lookalike audiences built from existing subscriber and attendee lists
- Retargeting sequences for website visitors and email non-converters
- Creative testing across static, carousel, and video formats
Google Ads
- Search campaigns targeting NNTC and no-till conference keywords
- Display retargeting to keep NNTC top of mind throughout the campaign window
- Conversion-optimized landing page alignment
- Monthly performance reporting and bid optimization
Transparent pricing.
Monthly Retainer
Includes up to 8 hours of creative buildout per month
$4,465 / month
Additional Creative
Beyond the included 8 hours
$75 / hour
Ad Spend
Billed separately. SMS spend not included; determined by audience size.
$1,500 – $3,000 / month
List Management & Brokerage
Scoped based on volume and list sources
Billed separately
Payment Terms
Monthly billing
Net 30
Engagement details.
Term
July 1, 2026 — January 15, 2027
NPS will assume ownership of all marketing responsibilities on a mutually agreed schedule at kickoff.
Optional Add-On
List Management & Brokerage
Audience expansion through targeted list acquisition, segmentation, and deployment management — scoped and billed separately based on volume and list sources.
How we begin.
- Step 01
Review and approve this proposal
- Step 02
Execute the agreement
- Step 03
Schedule kickoff meeting and Omeda onboarding
- Step 04
Begin work July 1, 2026
Built for January. And every year after.
Lessiter Media has built something rare in B2B publishing — a passionate, loyal community of farmers who trust the brand as an authority in no-till agriculture. That foundation is powerful. With the right marketing infrastructure in place, NNTC 2027 has every opportunity to be the most well-attended, most-subscribed event in the conference's history.
NPS Media Group brings the direct-response expertise, platform knowledge, and hands-on execution to make that happen. We're ready to build something that doesn't just work for January — but becomes a repeatable playbook for every event that follows.